Pepsi says it has received thousands of fan photos as part of its latest promotion, which will feature hundreds of the crowd-sourced images in a unique, on-air video introduction welcoming Beyonce to the stage for the Pepsi Super Bowl XLVII Halftime Show.
The program, which started on Saturday, encourages fans to submit photos of specific “poses” in hopes of being selected for a chance of a lifetime — being included with hundreds of other fans in a video that will kick off the Pepsi Super Bowl XLVII Halftime Show on CBS on Feb. 3, 2013.[ Also Read: Pepsi and Beyonce Invite You to Super Bowl Show ]
When fans visit www.pepsi.com/halftime, they are given a series of poses, including head bopping, feet tapping, and hips shaking, to photograph and submit in hopes of being selected for the video introduction.
In addition, people who submit their photos by Jan. 11, will be entered into a drawing for a chance to be one of 50 lucky fans selected for an on-field experience during Beyonce’s Pepsi Super Bowl XLVII Halftime Show performance seen by millions of viewers around the world.
Photo submissions for #PepsiHalftime will end on Jan. 21. For official rules and information, fans can visit www.pepsi.com/halftime.