Pepsi Names the Most Hyped Hometown in America

Pepsi Names the Most Hyped Hometown in America

Pepsi Names the Most Hyped Hometown in America

Pepsi crowned Monday Rochester, N.Y., the most hyped hometown in America as part of the brand’s “Hyped for Halftime” campaign.

As a reward for showcasing their hype, Rochester residents will experience the magic of a Pepsi halftime with an exclusive concert headlined by popular singing / songwriting duo Nico & Vinz on Sunday, January 18.

Pepsi will deliver the hype with a town takeover, with surprises popping up around Rochester leading up to the event including a mobile Hype Squad and vending machines that will offer a chance to win VIP passes or meet and greets.

In addition to scoring a Pepsi halftime extravaganza, select fans from Rochester will also get to experience the hype on the field, winning tickets to the Pepsi Super Bowl XLIX Halftime Show in Arizona featuring global superstar Katy Perry on February 1.

Pepsi first launched the rally cry in search of the most hyped hometown in America on Thanksgiving with a TV spot featuring country music superstar Blake Shelton, inviting fans across America to visit the site, register by specific location and share how they and their friends get hyped for a chance to win the ultimate halftime experience.

Related posts:


Drew Brees Named Sportsman of the Year
Mattel to Debut Toys for Green Lantern Film
Randy Jackson Joins Hasbro for Let’s Rock! Elmo
Samsung Signs Jamie Oliver for Olympic Games
Chrysler Jeep to Roll Out Three New Models
Nobel Prize Winner Suu Kyi Wins Election in Myanmar
Beatles Mobile Pop-Up Shops to Hit the Road
Top Islands Worldwide That Travelers Like
Call for Ban on Animal Tests for Cosmetics
Hindu Groups Attacking Human Rights in India: Amnesty
Custom Content Services