Pepsi crowned Monday Rochester, N.Y., the most hyped hometown in America as part of the brand’s “Hyped for Halftime” campaign.
As a reward for showcasing their hype, Rochester residents will experience the magic of a Pepsi halftime with an exclusive concert headlined by popular singing / songwriting duo Nico & Vinz on Sunday, January 18.
Pepsi will deliver the hype with a town takeover, with surprises popping up around Rochester leading up to the event including a mobile Hype Squad and vending machines that will offer a chance to win VIP passes or meet and greets.
In addition to scoring a Pepsi halftime extravaganza, select fans from Rochester will also get to experience the hype on the field, winning tickets to the Pepsi Super Bowl XLIX Halftime Show in Arizona featuring global superstar Katy Perry on February 1.
Pepsi first launched the rally cry in search of the most hyped hometown in America on Thanksgiving with a TV spot featuring country music superstar Blake Shelton, inviting fans across America to visit the site, register by specific location and share how they and their friends get hyped for a chance to win the ultimate halftime experience.