Pepsi today showcases its inaugural Live for Now Capsule Collection. Designed to enliven the brand’s 2014 football campaign, the Pepsi “Live For Now” collection features streetwear, accessories and electronics created in partnership with a mix of international designers.
It includes Original Penguin by Munsingwear, B&O PLAY, Gents, Goodlife, Del Toro and SHUT.
The collection will be available at leading retailers – Bloomingdale’s in the U.S., colette in Paris and Liberty in London.
The pinnacle of the Pepsi “The Art of Football” program, the collection brings distinctive, vibrant artwork from six of the hottest street artists around the world.
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They are – the UK’s professional doodle bomber, Hattie Stewart; Argentinian urban artist, Jaz; Brazilian illustrator and street artist Ricardo AKN; Spanish-based visual artist Zosen; Merijn Hos, visual artist from the Netherlands; and Argentinian street artist Ever – to life in a fresh, exciting way beyond the canvas.
“Motivated by our 2014 global football campaign, the Pepsi ‘Live for Now’ Capsule Collection brings the best of art and football to life,” said Kristin Patrick, Pepsi global chief marketing officer, PepsiCo Global Beverages Group.
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The Pepsi “Live for Now” Capsule Collection makes its debut today at Bloomingdale’s New York City flagship and 15 stores across the U.S., as well as at participating designers’ storefronts and online e-commerce.
Additionally, colette in Paris will carry the collection and Liberty in London will feature the Original Penguin items.