Doritos Dinamita rolled flavored tortilla chips, a spicier new offering debuted by PepsiCo’s Frito-Lay division today, March 29.
Aimed at consumers looking to add a touch of spice to their snacking, Doritos Dinamita rolled flavored tortilla chips pack a zestier punch in flavors like Chile Limon and Nacho Picoso — all in a different shape reminiscent of a Hispanic menu item.
This is the first major product launch after PepsiCo’s corporate restructuring. The company has recently announced a new global structure and strengthened management team — important steps in PepsiCo’s move to become a fully integrated, global food and beverage company. (Read: PepsiCo Restructuring with New Leadership)
“We wanted to transform the bold taste of Doritos tortilla chips into a snack that captures the exciting essence of Hispanic snack foods through the shape and flavors you would find in Latin American cuisine,” said Ram Krishnan, vice president of marketing, Frito-Lay North America.
“The Doritos Dinamita product line truly accomplishes that, offering consumers everything they love about traditional Doritos tortilla chips, but with a spicy new twist.”
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Doritos Dinamita rolled flavored tortilla chips were initially introduced in February in select markets in the Midwest, Texas and the Western U.S.
This month the new product offering will be available at Walmart locations nationwide. The new product line will be available in two sizes: a 4 oz. bag for a suggested retail price of $1.49; and a 9.25 oz. bag for a suggested retail price of $2.99.
Doritos tortilla chips is one of the billion-dollar brands that make up Frito-Lay North America, the $13 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY.