Peter Rabbit hops on to the TV screen with the premiere of Nickelodeon’s new primetime holiday special, “Peter Rabbit’s Christmas Tale,” Friday, Dec. 14, at 7 p.m. (ET/PT).
Told with humor and heart, the special is a fresh re-imagining of the classic Beatrix Potter children’s books, which have sold over 250 million copies worldwide and been translated into 35 languages. Peter Rabbit is produced in conjunction with Silvergate Media and animated by Brown Bag Films.
“Nickelodeon is thrilled to bring this beloved book series to life on TV so kids can experience Peter Rabbit in a whole new way this holiday,” said Teri Weiss, EVP, Production and Development, Nickelodeon Preschool.
“We have captured the spirit of the Peter Rabbit stories, while modernizing for today’s preschoolers through high-stakes adventures, comedic characters and vibrant CG-animation.”
In “Peter Rabbit’s Christmas Tale,” Peter Rabbit and his friend Benjamin Bunny take over for Mr. Bouncer when he gets sick and can’t make the important holiday supply delivery. They brave a blizzard and a sneaky fox, Mr. Tod, in order to deliver important gifts and supplies to the residents of the Lake District.
Along the way, Peter and Benjamin meet a new friend, Lily Bobtail. Inspired by Beatrix Potter, Lily is strong, smart, independent, curious, a nature-lover and artist who is just as willful and playful as her male counterparts.
Set in Potter’s treasured Lake District, Peter lives in a world where behind every rock there is a surprise to discover and where dangers (be it a sly fox or bad-tempered badger) lurk around every corner. Peter Rabbit features educational goals that encourage preschoolers to learn problem-solving and interpersonal skills, self-efficacy, resilience, positive re-framing and fostering an interest in and respect for nature.
Nickelodeon’s website, www.nickjr.com, currently offers parents and preschoolers a sneak peek of the holiday special plus Peter Rabbit coloring pages, stickers and mazes.
On Monday, Dec. 3, nickjr.com will launch “Presents from Peter,” where users will be able to go online every day to unlock a new special gift from Peter Rabbit such as holiday ornaments, holiday cards, activity packs and more.
Nickelodeon, now in its 33rd year, is a leading entertainment brand for kids.
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