Pony Royale Steps onto the Red Carpet for Girls

The princess ponies of Pony Royale are truly beautiful. The 12 collectible ponies with jeweled birthstone blazes have a realistic and glamorous aesthetic. The patent-pending Change- It-Up Hair gives girls the ability to instantly transform manes and tails for endless hours of hair styling fun. The mane and tail slide in and out easily, making it a perfect play feature for little hands.

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Pony Royale, a new girls line starring beautiful princess ponies, steps onto the red carpet of the toy world – the fashion doll aisle – bringing a fresh new approach to princess play in the fashion doll category.

Pony Royale combines girls’ favorite play patterns – hair play, fashion play and nurturing play – to give girls endless hours of open-ended creative play with a fun and easy fashion system.

The full collection, featuring 12 Princess Ponies, all with the ability to mix-and-match their manes, tails and fashion pieces, is making debut at the 2012 American International Toy Fair in New York City on Feb. 12 – 15, 2012.

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The foundation of the Pony Royale brand is a back story that invites girls to imagine they are princesses taking care of the royal ponies. It’s an empowering way for girls to play out their princess fantasies with imaginative storytelling and creative styling.

Designed with realistic features and a touch of fantasy, the ponies have articulated heads and they stand comfortably on their own for easy play. Each pony comes with an extra mane and tail, a hair brush and one set of Mix-It-Up Fashions, including sparkly saddle blanket, a Saddlette, crown and skirt – for girls to style across all 12 ponies.

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With just two ponies, girls can mix and match the fashion accessories to create over 60 different combinations. The Princess Pony Collection, featuring 12 ponies, delivers virtually unlimited play—with over 38 million combinations possible.

It is for ages: 3 years and above. While it comes with a price tag of  $14.99 each, it will be available in August 2012.

The Razor USA LLC portfolio of brands includes Razor (scooters and ride-ons), RipStik (casterboards), Pocket Pros (fingerboards and yo-yos), Vapor (gel ammo blasters) and Pony Royale (fashion doll).

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Rakesh Raman