Pricing Announced for Kia Hybrid Vehicle

With a starting price of $26,500, the 2011 Kia Optima Hybrid – Kia Motors America’s (KMA) first hybrid vehicle in the U.S. – will target consumers looking for a fuel-efficient sedan.

Set to hit showrooms in June, the Optima Hybrid employs a Kia-developed powertrain. It comes with advanced lithium polymer batteries from LG Chem, to deliver up to 35 miles per gallon in city driving and 40 miles per gallon on the highway.

“With a starting price under $27,000, the Optima Hybrid provides fuel-conscious shoppers with an outstanding value proposition,” said Byung Mo Ahn, group president and CEO, KMA and Kia Motors Manufacturing Georgia.

The 2011 Optima Hybrid uses a full parallel hybrid system and can be driven in zero emission, full-electric drive mode at speeds up to 62 miles per hour or in blended gas-electric mode at any speed.

When the car comes to a stop and the electrical load is low, the engine shuts off to completely eliminate idle fuel consumption and emissions, says the company.

The 2011 Optima Hybrid is covered by KMA’s warranty program. It includes a 10-year/100,000-mile limited powertrain warranty, a five-year/60,000-mile limited basic warranty and a five-year/100,000-mile anti-perforation warranty.

A five-year/60,000-mile roadside assistance plan also is part of the vehicle coverage.

RMN News

Rakesh Raman