Procter & Gamble expects to raise at least $500,000 in support of Special Olympics through a variety of marketing programs in the next two months.
First, for each consumer who redeems a coupon from P&G’s January brandSAVER, the company’s monthly coupon book, the company will make a donation to Special Olympics.
The money-saving coupon booklet will be distributed in newspapers to more than 55 million U.S. households on one day only – Jan. 1, 2012 – and will offer $95 in savings on some of P&G’s most popular brands including Olay, Crest, Pantene, Tide, Pampers and Duracell. The goal of the brandSAVER is to increase awareness and donations for Special Olympics.
Also, P&G has announced a consumer Facebook initiative to augment their donation. For every new “like,” P&G receives on its Thank You Mom Facebook page (facebook.com/thankyoumom) through Feb. 28, 2012, the company will donate one dollar to Special Olympics, up to $100,000.
The January brandSAVER along with P&G’s recent support of the Special Olympics World Summer Games in Athens, Greece and other U.S.-based marketing program have raised more than $1 million for Special Olympics in the past year, according to the company.
The goal of Special Olympics is to help persons with intellectual disabilities develop self-esteem through sports and P&G’s global partnership will reach even more athletes and their families worldwide.
In the U.S., the partnership will continue to be realized as part of P&G’s “Proud Sponsor of Moms” campaign aimed at celebrating and thanking moms for everything they do for their families and communities.
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