Hasbro’s Playskool brand introduces the Let’s Rock! Elmo interactive plush, an Elmo toy. Joined by music industry veteran and Grammy Award-winning producer Randy Jackson, Let’s Rock! Elmo made his official debut at a private event Monday in New York.
Known for his ability to guide the next generation of music superstars into the spotlight, Jackson was on hand to offer advice as Let’s Rock! Elmo takes the stage at retail this fall. The interactive Let’s Rock! Elmo plush character sings, plays instruments, and invites little musicians to rock out with him.
Children can sing along with the red furry rocker to six on-board songs, including the popular “Elmo’s World,” “What Elmo Likes About You” and original “Elmo Likes to Rock & Roll,” while the Let’s Rock! Elmo toy jams along.
When children hand Let’s Rock! Elmo the included drums, tambourine or microphone, he recognizes which instrument he is playing! Little musicians can join in with a Let’s Rock! guitar, keyboard or microphone (each sold separately) to form their own rock band with the Let’s Rock! Elmo toy. Elmo will wirelessly recognize these instruments, too, and play and sing along.
“I’m always on the lookout for the next big thing and I’d say that this holiday season Let’s Rock! Elmo is in it to win it!” said Randy Jackson, American Idol judge and Executive Producer of the MTV hit series America’s Best Dance Crew.
“Singing and dancing come naturally to children and I’m a big fan of toys like Let’s Rock! Elmo that help nurture that innate love for music.”
Hasbro, Inc. is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on its brand portfolio.