Real People Feature in Red Lobster Ads

The new Red Lobster menu is the latest in a series of changes contributing to the brand’s broader refresh, which includes the new “Sea Food Differently” advertising campaign.

The ad campaign features the real people of Red Lobster, their Bar Harbor restaurant remodel program, the introduction of wood-fire grills in the restaurants and the expansion of the Today’s Fresh Fish menu.

[ Also Read: Real Women to Appear in Dove Ads ]

“We know guests are looking for value and greater choice and variety, and that’s exactly what this new menu will deliver,” said Salli Setta, executive vice president of marketing, Red Lobster. “We’re excited to give more guests more reasons to visit Red Lobster more often.”

Nearly 60 percent of the dishes on Red Lobster’s new menu are under $15. That’s an increase from 40 percent on the previous menu. The 15 new dishes under $15 are called “Maine Stays” and are available every day.

New “Maine Stays” include entrees like:

  • Tilapia with Roasted Vegetables: Seasoned and roasted in a parchment bag with white wine, asparagus, artichokes and wild rice pilaf.
  • Bacon-Wrapped Shrimp:  With a peach-bourbon BBQ glaze and pico de gallo, served over mashed potatoes and choice of accompaniment.
  • Wood-Grilled Chicken with Portobello Wine Sauce: Served with mashed potatoes and choice of accompaniment.

Also, Red Lobster’s 4-Course Feast has been added to the menu permanently. The 4-Course Feast allows guests to choose a soup, a salad, one of nine entrees and a dessert, with unlimited Cheddar Bay Biscuits, for $15.99.

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Rakesh Raman