Real People Feature in Red Lobster Ads

The new Red Lobster menu is the latest in a series of changes contributing to the brand’s broader refresh, which includes the new “Sea Food Differently” advertising campaign.

The ad campaign features the real people of Red Lobster, their Bar Harbor restaurant remodel program, the introduction of wood-fire grills in the restaurants and the expansion of the Today’s Fresh Fish menu.

[ Also Read: Real Women to Appear in Dove Ads ]

“We know guests are looking for value and greater choice and variety, and that’s exactly what this new menu will deliver,” said Salli Setta, executive vice president of marketing, Red Lobster. “We’re excited to give more guests more reasons to visit Red Lobster more often.”

Nearly 60 percent of the dishes on Red Lobster’s new menu are under $15. That’s an increase from 40 percent on the previous menu. The 15 new dishes under $15 are called “Maine Stays” and are available every day.

New “Maine Stays” include entrees like:

  • Tilapia with Roasted Vegetables: Seasoned and roasted in a parchment bag with white wine, asparagus, artichokes and wild rice pilaf.
  • Bacon-Wrapped Shrimp:  With a peach-bourbon BBQ glaze and pico de gallo, served over mashed potatoes and choice of accompaniment.
  • Wood-Grilled Chicken with Portobello Wine Sauce: Served with mashed potatoes and choice of accompaniment.

Also, Red Lobster’s 4-Course Feast has been added to the menu permanently. The 4-Course Feast allows guests to choose a soup, a salad, one of nine entrees and a dessert, with unlimited Cheddar Bay Biscuits, for $15.99.

Related posts:


Social Play with Spartacus: Gods of the Arena
Paramount Pictures Unveils its New Logo
The Beatles’ Yellow Submarine Feature Film
Ziggy Stardust and Spiders from Mars Released
Mercedes-Benz to Add 30 Models in 7 Years
Porsche Invests $200M on its Weissach R&D Center
All-New 2015 Nissan Murano on Sale Now
What Is the Impact of Cyclone on Vanuatu's Children?
Humans, Robots Interact at Robotics Challenge
How India Plans to Market Handloom Products
Custom Content Services