Regal Entertainment Group (NYSE: RGC), a leading motion picture exhibitor owning and operating a theatre circuit in the United States, announced Monday a donation drive in celebration of the new film “Won’t Back Down.”
Regal is partnering with the Boys and Girls Clubs of America by asking guests to donate school supplies to support their after school programs and help America’s kids.
“Rosie Perez is one of the stars of ‘Won’t Back Down.’ She is supporting our donation drive with an on-screen message asking moviegoers to bring school supplies to Regal Entertainment Group theatres,” stated Ken Thewes, Regal Entertainment Group chief marketing officer.
Now through October 4, all Regal Cinemas, United Artists and Edwards Theatres will be collection points for school supply donations. The Boys and Girls Clubs after school programs are in need of all forms of supplies including packs of paper, pens, pencils, notebooks and folders.
In “Won’t Back Down,” two headstrong mothers (Maggie Gyllenhaal and Viola Davis) wage a valiant struggle to save their children’s troubled inner-city school, but find their forward-thinking efforts hampered at every turn by apathy and systematic bureaucracy. Holly Hunter, Rosie Perez, and Ving Rhames co-star. The Fox-Walden Media film will be released in theatres on Friday, September 28.
Tickets can be purchased at REGmovies.com, through the Regal App now available for iPhone and Android users, or at the box office.
In the picture above: Academy Award Nominee Rosie Perez from ‘Won’t Back Down’ supports Regal’s donation drive to benefit Boys & Girls Clubs of America.