Believe it or not; Living Proof, an outfit founded by some bio-medical scientists, claims that it has created a solution for dry, damaged hair – Restore.
To prove that you can undo the damage and transform your hair in just 14 days with Restore, Living Proof is kicking off a campaign asking women to embark on a 14-Day “Restore the Love” Challenge on Facebook with a chance to win a Canyon Ranch Vacation.
[ RMN News Service comments: Facebook has become a kind of cheating platform for companies that want to hoodwink the gullible consumers by offering baits like vacations, sweepstakes, etc. and sell their ordinary products. As these are mere sales gimmicks, consumers must stay away from such campaigns particularly on Facebook. (Read: Why and How Companies Use Facebook) ]
To begin their campaign, Living Proof brought a “Restore the Love” Bus to New York City this past weekend (May 18 – 20) to encourage women to get on board the Restore 14-Day Challenge.
This experience, it says, featured hair consultations with celebrity hair stylist and Living Proof creative director Tim Rogers, founding hair stylist Mitch De Rosa, and Living Proof’s “group of scientists.”
To get started, challenge-takers can pick up the Restore Discovery Kit ($29, Sephora) and use the 14-Day Restore the Love Challenge App on the Living Proof Facebook page to register and document their journey.
For every upload of a photo, video or comment during the 14-day Restore challenge, special rewards are unlocked, including discounts for Beyond Yoga and Cosabella, free Sobe Lifewater, a $29 credit on LivingProof.com, and an automatic entry for a a chance to win an all-inclusive, 4-night stay for two at Canyon Ranch in Tucson, Arizona.
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