Soma launches today its new Breathe Beautifully Bra Collection, with airflow technology that breathes and supports.
These bras are brilliantly engineered to provide support and concealment while being breathable and wickable, says the company.
“These bras keep you beautifully cool! After years of extensive customer research, I am thrilled to introduce this innovative and supportive bra collection. I know it will change women’s lives for the beautiful,” says Laurie Van Brunt, Soma president.
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Highlights of the Breathe Beautifully Collection include:
- Breathable contour underwire cups with airflow technology
- 56% more airflow
- Breathable and wickable with exclusive no show concealment
- Retails for $50.00
- Available in Full Coverage, Sizes 34-36B-DDD; 38C-DDD; 40C-DD
- Available in Demi, Sizes 32-36A-DD; 38B-D
- Nylon/spandex, hand washable
- Available in ivory, light nude, soft tan, black, pale jade and lakeshore
Soma carries 41 bra sizes from 32A-44G.
The Soma brand, which began operations in 2004, offers sensual lingerie, loungewear and beauty products. Soma Intimates currently operates over 250 boutiques.