Shanghai to Host Children’s Book Fair

The inaugural China Shanghai International Children’s Book Fair (CCBF), to be held at the ShanghaiMart Exhibition Center from November 7-9, 2013, will be ‘trade only’ for the first two days and open to the public on Day 3.

Managed by Reed Exhibitions and supported by the General Administration of Press and Publication, Radio, Film & Television, this event is dedicated to the copyright trading, publishing, printing and distribution of content/books aimed at children up to 16 years of age.

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Home to more than 230 million people under the age of 16, China boasts a flourishing children’s publishing sector that is valued at USD $5 billion, of which USD $340 million comes from licensing, making it the fastest-growing sector in China’s publishing industry.

Between 2011 and 2012 the number of children’s publications grew by 35%, with 20% of total rights sales in China’s book industry coming from this segment, according to Reed Exhibitions (China).

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“The purchasing power of young Chinese parents is huge. 70% buy books every month,” says Randy Wang, senior project manager at Reed Exhibitions. “And 90% of the children’s content in China is imported.”

The CCBF will also offer opportunities for face-to-face interaction with authors, translators and illustrators. Companies will be able to explore entry into the China market through on-site sales on Day 3.

Photo courtesy: Reed Exhibitions

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