3net, a joint venture 24/7 3D network from Discovery, Sony and IMAX will bring an “added dimension” to cap off Shark Week, the ultimate summertime ritual and cable television’s longest-running programming event, with the world television premiere of Sharks 3D on Sunday, August 7 (9PM ET/PT).
3net’s 24-hour marathon 3D event kicks-off at the conclusion of Shark Week on Discovery Channel, offering viewers an extended stay in the water with these fascinating creatures.
Hosted by famed explorer and film producer Jean-Michel Cousteau, Sharks 3D takes viewers on a breathtaking underwater voyage to experience the most advanced predators on earth in stunning 3D, according to 3net.
The special also recreates the actual sensations divers experience when they come face-to-face with a multitude of species, including the Hammerhead, the Whale Shark, and of course, the Great White.
3net produced a unique series of “2D-to-3D” on-air promotional spots – supporting both Shark Week and the Sharks 3D 24-hour marathon event – which will air in heavy rotation on the network throughout the week.
The 2D promotional video can be viewed on 3net’s home page at www.3net.com. In addition, the event will also feature the 3net original short series SHIPWRECKS, bringing viewers along for an otherworldly 3D exploration of some of the world’s most renowned underwater treasures.