Shazam for TV on Oxygen Channel’s Glee Project

Shazam, a leading mobile discovery company, says Shazam for TV is featured in Oxygen channel’s new program, The Glee Project, which premiered Sunday, June 12.

The Glee Project launched with 12 contenders vying for a seven episode guest role on Fox’s hit series, Glee. It will be coached and judged by show’s casting director, choreographer, and vocal arranger, with a guest mentor from “Glee” making a special appearance every week.

“We’re excited to be a part of such a great program, giving fans the opportunity to see more video of the celebrity mentors and other behind-the-scenes footage,” said David Jones, executive VP Marketing at Shazam. “Shazam for TV is revolutionizing the way we watch TV – no new gadgets or equipment required, just a smartphone with the Shazam App makes watching TV a more fun and interactive experience.”

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Shazam for TV gives viewers a “second screen” experience – the screens of their mobile phones – and the opportunity to engage with their favorite shows without interrupting what they’re watching.

By tagging the programs they love, Shazam users can get access to content not available elsewhere, share their tags on Twitter or use the Shazam Friends feature to share their discoveries with their Facebook friends and see a real-time feed of what their friends are watching.

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“We integrated Shazam into our programming to bring a unique element to our digital strategy and give Oxygen another channel to reach our tech-savvy viewers,” said Jennifer Kavanagh, VP, Digital for Oxygen. “Shazam for TV gives our viewers an easy and fun way to engage with our shows, go behind the scenes and share what they’re watching with their friends.”

Each episode of The Glee Project will have a Shazamable moment, giving viewers access to exclusive footage not available anywhere else of the guest celebrity mentors.

Shazam application for smartphones can be found on iTunes App Store, Android Market, AT&T’s AppCenter, Verizon VCast app store, the Ovi Store by Nokia, Windows Phone Marketplace, BlackBerry App World, and GetJar.

The Shazam free App is available with five tags per month and Shazam Encore is priced at $4.99 for a 1-year subscription or a one-time fee of $5.99 on iOS; or a one-time fee of $4.99 on all other platforms.

RMN News

Rakesh Raman