“The Bachelor”, Sean Lowe, and his fiancee Catherine Giudici have partnered with Hydroxycut SX-7 and GNC Holdings, Inc. (NYSE: GNC), a specialty retailer of health, wellness and sports nutrition products, to drive awareness and donations for those in need of winter coats.
The Shed the Weight & Share the Warmth campaign encourages people who lose weight to donate their old winter clothing to help those in need.
Sean and Catherine launched the campaign by presenting a $10,000 donation on behalf of Hydroxycut SX-7 and GNC to One Warm Coat, a national non-profit organization whose mission is to collect coats and distribute them to people, free of charge.
In January, GNC will extend the program in-store by asking customers to donate $10 to One Warm Coat by texting “WARM” to 80100. GNC will also offer a special discount for Hydroxycut SX-7 on national store receipts.
The program coincides with the launch of Hydroxycut SX-7, a weight loss and clean sensory experience, designed to help men and women reach their weight loss goals. Hydroxycut SX-7 launched exclusively at GNC stores in December.