Shoelaborations for Feet that Follow Fashion

Nine West, a division of The Jones Group Inc., has launched “Shoelaborations,” a creative platform that seeks individuals doing original work in their artistic areas.

It allows them the opportunity to collaborate on a rotating basis with Nine West. Through this collaboration, Nine West will be able to bring the visions of these international trendsetters, artists and designers to consumers worldwide. 

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Stacy Lastrina, chief marketing officer of The Jones Group, said: “Through Shoelaborations Nine West is lending over 33 years of expertise in footwear to up-and-coming designers, artists and musicians. This new platform will serve as a springboard for discovery and recognition of emerging talent, bringing a constant source of fresh product offerings to the marketplace.”

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Shoelaborations is already underway and will feature collections from Sophie Theallet for spring/summer 2011 and Giles Deacon for fall 2011. 

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The first offering will be revealed with a collection in partnership with CFDA/Vogue Fashion Fund winner Sophie Theallet. The “Sophie Theallet for Nine West” collection will tell the story of “Sophie from Paris Takes a Trip to NYC” and include uniquely designed pieces that are Sophie’s take on summer essentials: a ballet flat, a double platform sandal, a raffia wedge, two satchels, as well as a charm necklace and bracelet.

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Texturally rich, colorful and feminine, the pieces are an expression of Sophie’s design aesthetic and French sensibility, says the company.

Nine West’s Shoelaborations will be available globally, in limited distribution at the top Nine West retail stores, www.ninewest.com and the Nine West Facebook Fan Shop. 

The “Sophie Theallet for Nine West” footwear collection will retail for approximately $79 for flats to $109 for a double platform sandal or espadrille. 

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Nine West plans to continue the journey into fall 2011 with acclaimed British Designer Giles Deacon, best known for his avant-garde designs with a pop culture influence. 

According to the company, the “Giles Deacon for Nine West” collection will be cutting-edge in its incorporation of technology in a fashion-forward way. 

The Jones Group Inc. is a leading global designer, marketer and wholesaler of over 35 brands with products across five divisions: apparel, footwear, jeanswear, jewelry, and handbags.

RMN News

Rakesh Raman