Nine West, a division of The Jones Group Inc., has launched “Shoelaborations,” a creative platform that seeks individuals doing original work in their artistic areas.
It allows them the opportunity to collaborate on a rotating basis with Nine West. Through this collaboration, Nine West will be able to bring the visions of these international trendsetters, artists and designers to consumers worldwide.
Stacy Lastrina, chief marketing officer of The Jones Group, said: “Through Shoelaborations Nine West is lending over 33 years of expertise in footwear to up-and-coming designers, artists and musicians. This new platform will serve as a springboard for discovery and recognition of emerging talent, bringing a constant source of fresh product offerings to the marketplace.”
The first offering will be revealed with a collection in partnership with CFDA/Vogue Fashion Fund winner Sophie Theallet. The “Sophie Theallet for Nine West” collection will tell the story of “Sophie from Paris Takes a Trip to NYC” and include uniquely designed pieces that are Sophie’s take on summer essentials: a ballet flat, a double platform sandal, a raffia wedge, two satchels, as well as a charm necklace and bracelet.
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