The Tony Awards honor show-stopping Broadway performances. In a first-of-its kind installation at a drugstore chain, Nexxus Salon Hair Care, the official beauty partner of the Tony Awards, unveiled a premium window display tribute to the awards honoring Broadway at the Duane Reade location across from Radio City Music Hall.
Creative Ambassador for Barneys New York, Simon Doonan, who is known for his artistic window designs, used show-stopping hair and Broadway show-stoppers to inspire his latest creation.
“I love new challenges and was thrilled Nexxus asked me to do something that’s never been done before – to take the art of high-end luxury window dressing and put it in the context of a classic American drugstore,” said Simon Doonan.
“This project has been a blast because I get to do what I love – design creative over-the-top window designs – and celebrate my passion for Broadway, but with a new twist.”
Marking the second year of Nexxus’ partnership with the Tony Awards, the window, accented by lights like those on a Broadway marquee, prominently features a glamorous woman, on stage, presenting a Tony Award.
Her show-stopping hair is made entirely of Nexxus Salon Hair Care bottles, while her dress is designed out of Tony Awards posters. The display also encourages passers-by to tune in June 9 for the live broadcast of the Tony Awards.
In the picture above: Simon Doonan presents the Nexxus Salon Hair Care Window Installation at Duane Reade. Photo by Jemal Countess/Getty Images