Barely There, a leading intimate apparel brand, introduces its new Simply the One bra. The company says the new bra combines technology-driven comfort with beauty and style.
Seamless from the inside out, the Simply the One bra is constructed with three layers of material fabric foam laminated together and cut into a single piece.
The Simply the One bra features light foam cups for shape and support without the bulk, a smooth design made from one piece of fabric, and convertible straps making it versatile enough for almost any outfit, says the company.
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While the majority of bras in the market embed underwire inside the bra, the Simply the One bra is putting its ComfortWire on the outside so it is not felt against the skin.
This new design helps eliminate poking and digging, a problem that 89 percent of women reported, says the company. The Simply the One bra is the perfect solution to such common annoyances women often experience with their bras, it suggests.
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“The introduction of Simply the One bra is another opportunity for the brand to offer women a bra that makes them happy and provides a more comfortable bra-wearing experience,” said Tricia Bouras, vice president and general manager, contemporary bras for HanesBrands.
Simply the One bra sizes include 34-36A; 40B, C and D and comes in luscious colors including nude / whisper white, black / nude, natural bisque / whisper white, warm steel / pale dogwood, sterling grey / muscadine grape, and scattered fern print / zephyr.
This new bra is available in Kohl’s and Belk department stores and select J.C. Penney stores, with a suggested retail price of $38.
Barely There is a solutions-focused intimate apparel brand of bras, panties, shapewear and tops.