Smirnoff has created a digital film and six 30 second spots for the “The Party” which tells the story of two friends planning and hosting a party while poking fun at the elements that get in the way of honest, effortless good times.
While house parties are always a good time for the many, Smirnoff recognizes that no party is complete without a safe ride home; that’s why one of the 30 second spots titled: Ride Home is dedicated to just that.
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Under the direction of the renowned Russo Brothers of Arrested Development and Captain America: The Winter Soldier, television superstars Alison Brie of NBC’s Community and Adam Scott of NBC’s Parks and Recreation play host to the epic house party.
Leading vodka brand Smirnoff has introduced “Exclusively for Everybody” – a new global marketing campaign.
“Smirnoff was created to be enjoyed by everyone, from Czars and Hollywood stars to you and your friends in the bar down the street. We want to celebrate that we’re there for good times, wherever and however they occur,” said Dan Kleinman, US brand director of Smirnoff.
The first release of the new global ‘Exclusively for Everybody’ platform ‘The Party’ will kick off in April 2014.
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Created by 72andSunny’s Amsterdam and New York offices, the creative will be brought to life through a fully integrated campaign across all media including: broadcast, out of home, digital and a national partnership with Spotify, which brings today’s music to the masses.
Consumers of legal drinking age will have the chance to live “The Party” by submitting their must-have house party track into the sweepstakes by going to www.spotify.com/smirnoff for the chance to win one of four epic house parties thrown in their hometown.
For those who don’t walk away with the grand prize, entrants can win a three-month premium Spotify membership.