Soccer for Social Change – #Passtheball

Soccer for Social Change - #Passtheball
Soccer for Social Change – #Passtheball

Emilio Azcarraga Jean, chairman of the Board of Directors and CEO of Grupo Televisa; the Sao Paulo and Rio Hubs of the World Economic Forum’s community of Global Shapers; Vik Muniz, Brazilian artist and photographer; Director Juan Rendon and Jurgen Griesbeck, founder and CEO of streetfootballworld, have joined forces to launch the #Passtheball initiative in Rio de Janeiro as part of the documentary This is not a Ball.

#Passtheball is aimed at highlighting the aspect of soccer that engages young people as a means of teaching them important life skills and creating opportunities for a brighter future.

This is not a Ball is an inspiring film that explores different cultures’ innate passion for the simplest of objects: the soccer ball. Produced by Videocine, an affiliate of Grupo Televisa, this documentary challenges the audience while simultaneously empowering them to take action.

This is not a Ball transforms the power of the ball into a social movement that seeks to make a positive impact in the world.

In the picture above: Emilio Azcarraga Jean, Vik Muniz, Jurgen Griesbeck, Juan Rendon and Nanko van Buuren, founder of IBBIS, one of the benefiting organizations. Photo courtesy: Propeller Strategies

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Rakesh Raman

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