Social Play with Spartacus: Gods of the Arena

Starz Digital Media, the digital and on-demand licensing arm of Starz, has announced the upcoming launches of its first social media game, Spartacus: Gods of the Arena, and iPad multimedia script app for the “Spartacus” Starz original series.

The Spartacus: Gods of the Arena social media game is free to play and brings players into a world of fame, fortune, glory and (of course) blood, all via a Facebook social gaming experience. 

The Beta for the social game will be opened up on Jan. 6 to the first 10,000 “Spartacus” fans who register on Facebook (

A full public launch of the Spartacus: Gods of the Arena social media game is planned for Jan. 20, prior to the exclusive debut of “Spartacus: Gods of the Arena” on Starz, Jan. 21 at 10pm et/pt.

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Starz Digital Media has partnered with social media gaming publisher 6waves to launch the Spartacus: Gods of the Arena social game. 

According to Starz, with more than 75 million monthly active users, 6waves is one of the largest social gaming publishers worldwide. Its published games include Mall World, Kingdoms of Camelot and Ravenwood Fair.

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“Given its powerful characters and larger-than-life storylines, few television properties have as much potential for innovative social game play as does ‘Spartacus,'” said Marc DeBevoise, senior vice president, digital media, business development and strategy for Starz Media.

“We are excited to make our social media gaming debut and be one of the early networks to bring a branded TV property to the social gaming universe.”

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Moreover, leveraging its success with the multimedia iPad app for the original event series, “The Pillars of the Earth,” Starz Digital Media announced plans for an iPad script application for its “Spartacus” franchise.

Scheduled to be launched Jan. 17 in the iTunes Starz storefront (, the “Spartacus” iPad script app provides a robust viewing experience with electronic screenplays from the Starz original series augmented by exclusive multimedia video segments, director’s notes, cast photos, historical background information, and more.

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The “Spartacus” iPad script application is a free download for iPad users, with the first episode of “Spartacus: Blood and Sand” (“The Red Serpent”) included as part of the app download.

Additional “Spartacus” multimedia iPad episode scripts will be available for individual purchase for $0.99 each, with the entire 13-part “Spartacus: Blood and Sand” series of multimedia iPad scripts available for $4.99.

The first iPad electronic script for “Spartacus: Gods of the Arena” (“Past Transgressions”) will be pushed out as a free update to “Spartacus” iPad script app users on Jan. 22.

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Each additional multimedia episode script from the six-part series will be available individually for $0.99 the day after debuting on Starz.

The entire six-part “Spartacus: Gods of the Arena” multimedia series script set will be available for $2.99. 

Beginning Jan. 22, iPad script app downloads will include both of the multimedia iPad screenplays from the first episode of each “Spartacus” series preinstalled with the app download.

The announcement was made today, Jan. 4.

RMN News

Rakesh Raman