Social Media Investing Site Adds Analytics Feature

Stockopedia, a social media site for UK stock market investors, has launched its Publisher Analytics platform. It allows third party publishers and bloggers on the site to measure readership and engagement for their content on a real-time basis.

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Stockopedia CEO Edward Croft said: “Although Google Analytics has understandably been the mainstay analytics tool on the Web for some time, this information is typically only available to the website owner. A number of large scale US content curation and aggregation sites such as Facebook and Twitter have begun to internalise analytics functionality to provide greater feedback to contributing publishers, but this level of visibility is a first for publishers in the finance and investing space.”

[ Also Read: How to Measure ROI on Social Media Marketing ]

Publishers on Stockopedia and contributors now have access to a personalised dashboard allowing them to view real-time readership statistics across all their published content.

Features include the ability to track and chart readership details across different timeframes and versus their average performance. Publishers and subscribing companies can track the level of investor engagement with their content and any social media reactions aggregated from across the web.

[ Also Read: 10 Reasons Why Social Media Doesn’t Help ]

According to the company, the Publisher Analytics platform leverages MongoDB, a document-oriented database adept at handling high volumes of information.

Stockopedia is now experimenting with using its data processing systems to build recommendation, categorisation and discovery features that mine all the latest financial news and commentary across the UK stock market. It was announced today, Feb. 1.

More information is at: http://www.stockopedia.co.uk/page/readership-analytics-for-publishers/

Stockopedia is an online financial media channel offering tools, information and analysis for online investors.

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