A recent survey by an email and social media marketing company, iContact, revealed small business owners do not universally trust social media. One out of every four small business owners surveyed hate social media – from Facebook and Twitter, to LinkedIn and Groupon.
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Negative sentiments range in vitriol, from “it seems like an enormous time commitment” to “it has nothing to do with the merit of the business, but who can manipulate the system.”
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With the release of iContact’s social media marketing product, the company has put out a call to small business owners in the U.S. to get to the bottom of why the Love/Hate chasm exists among its customers – and has put $25,000 on the line for businesses willing to share what’s behind their social emotions.
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“It’s not surprising that there are a few staunch holdouts, but the social revolution is here, and three-fourths of our respondents find tremendous value in it,” says iContact CEO Ryan Allis.
To uncover small business sentiment concerning social media, iContact is launching “Social Media: Love It or Hate It,” a campaign that invites small business owners to submit videos describing their love or hate of Facebook, Twitter, LinkedIn, Google +, and Groupon.
Entries must be received by Dec. 5, 2011 for a chance to win part of $25,000 awarded to the winners. An iContact panel of judges will select five finalists each in the love or hate camps for voting among the iContact community.
For more information on the survey and details about the “Social Media: Love It or Hate It” video contest, visit social.icontact.com.
Photo courtesy: iContact