Starbucks Cards in China for the Lunar New Year

Today, Starbucks Coffee Company (NASDAQ:SBUX) introduced Starbucks Gift Cards at select locations in Mainland China.

Starbucks Cards can be purchased in three design themes, including Thank You, Kind Regards and Happy Lunar New Year.

“The Lunar New Year is a time when family and friends gather to meet, connect and share stories,” said Belinda Wong, president, Starbucks China.

“The Card is a convenient way for customers to recognize special people in their lives in a meaningful way and give the gift of Starbucks coffee. It’s the perfect gift for this, and any, occasion, and can be used at our stores in Mainland China year-round.”

Since the Starbucks Card launched 12 years ago, $16 billion (U.S. dollars) has been loaded on more than 450 million cards in 27 countries worldwide (as of Sept. 30, 2013), says the company.

“The Starbucks Card has become a symbol of appreciation and human connection around the world,” said Adam Brotman, chief digital officer for Starbucks. “We are thrilled to be able to now offer Starbucks Cards to our customers in China.”

Timed to the launch of the Starbucks Gift Card in China, Starbucks is also offering a Lunar New Year Gift Card in participating Starbucks stores in the U.S.

The Card celebrates the joyfulness and self-reliance of the horse, this year’s honored animal of the Lunar New Year.

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