Starbucks Coffee Company (NASDAQ: SBUX) today celebrates espresso excellence with its newest beverage, Starbucks Hazelnut Macchiato, available now at participating Starbucks U.S. stores.
One of the most popular flavors in Starbucks retail stores, second only to vanilla, the decadent, layered Hazelnut Macchiato is a delicious new way to enjoy this exceedingly popular flavor – hot or iced, suggests Starbucks.
The two companies offer Indian Espresso Roast, sourced locally through the coffee sourcing and roasting agreement with Tata Coffee.[ Also Read: Coffee Market Sizzles as Prices Go Down ]
The Indian Espresso Roast will be a hallmark feature of all such stores in the market and aims to highlight the quality espresso available in India. (Read: Tata Starbucks Opens Coffee Shop in Mumbai)
Also, the premium coffee brand Nespresso launched the second phase of its television advertising campaign “The best café. Yours.” The U.S. and Canada campaign aimed to increase brand awareness amidst the recent growth of the single serve coffee market.
Nespresso enlisted Oscar-winning actress and coffee lover Penelope Cruz to star in the 30-second television spot as she epitomizes the sophistication, elegance and passion of the brand, according to the company. (Read: Penelope Cruz Stars in Nespresso Ad Campaign)
“Starbucks baristas use the world’s finest espresso to craft each beverage by hand, with unparalleled passion and expertise,” said Cliff Burrows, president, Americas, Starbucks Coffee Company.[ Also Read: Starbucks Brand Offers Frozen Coffee Drink ]
In Italian, “macchiato” simply means “marked.” As with the Starbucks Caramel Macchiato, the new Hazelnut Macchiato features steamed velvety-smooth milk “marked” with espresso.
The drinks are finished with a drizzle of buttery sweet caramel for Caramel Macchiato, and nutty, toasty-sweet hazelnut for new Hazelnut Macchiato.