Subaru BRZ Sports Car at CE Show

Subaru of America Inc. announced Friday that the production version of its all-new, rear-wheel drive 2013 Subaru BRZ sports car will be on display at the 2012 Consumer Electronics Show in Las Vegas, Jan. 10-13. 

This will be Subaru’s first appearance at CES. The BRZ will add a new product line to the Subaru brand. The 2013 BRZ arrives in Subaru dealerships in late spring. Subaru engineers, the company says, have developed a chassis that would deliver the lowest center of gravity (CoG) possible utilizing the packaging of the brand’s Boxer engine design.

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An all-new naturally aspirated 2.0-liter, 200-horsepower horizontally opposed (Boxer) engine was created. The new FA engine was developed to be more compact so that it could be placed lower and farther back in the chassis. 

To achieve the low CoG, a rear-drive layout was deemed necessary so the engine could be mounted as low as possible in the chassis. The engine placement allows for low polar moment and near-perfect balance for pure sports car handling, according to the company.

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With a low vehicle weight of just over 2,700 lbs., the direct injected 2.0-liter provides quick acceleration as it revs to its 7,400 RPM redline. The Subaru BRZ is available with either a six-speed manual or automatic transmission.

With a height of just 50.6 inches, swept-back roofline, bulging front fenders, short overhangs and pronounced rear haunches give the sleekly styled BRZ a lean, athletic stance. The Subaru BRZ will offer everyday comfort and practicality with 2+2 seating and expandable trunk space, along with safety and quality.

Subaru will also announce a new partnership that will enhance infotainment offerings in future models. 

The Subaru BRZ will be on display at the Pepcom Digital Experience! at the MGM Grand on Jan. 9 and in the CES Central Plaza at the Las Vegas Convention Center Jan. 10th through the 13th.

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Rakesh Raman