Subaru Reveals Impreza Design Concept

Subaru of America, Inc. has unveiled the Impreza Design Concept at the LA Auto Show, which previews the carmaker’s new “Confidence in Motion” design and brand strategy.

The Impreza Design Concept will remain on display throughout the show, which runs Nov.19-28 at the Los Angeles Convention Center. The Impreza has been Subaru’s global compact car since 1992.

Built to express possible future Subaru design elements, the Impreza Design Concept conveys a sporty “four-door coupe” style.

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The company says the concept combines environmental compatibility and comfortable ride of the Impreza with the performance that Subaru’s symmetrical all-wheel drive promises.

From the front, the Impreza Design Concept is recognizable as a Subaru, with a hexagonal grille with spread wings in the center and hawk eye-style headlights.

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At the same time, the front view previews a new direction for the brand’s design, with the hood, grille and headlights designed to project three-dimensional character.

The front and rear bumper corners, shaped in the wind tunnel, contribute to the car’s overall aerodynamic efficiency, says the company.

Diffusers on the underside of the rear bumper and the rear deck emphasize sportiness and also do their part for aerodynamics, contributing to vehicle fuel efficiency.

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For the Impreza Design Concept’s interior, the designers followed a theme of “Dynamic, Enticing, Secure.” The smooth integration of the instrument panel with the door trim and armrests suggests sporty yet comfortable driving.

The roomy platinum-leather four-seat layout envelops occupants. Dark blue piping and double stitching accent the leather. A “layered” approach to color, with the upper part light platinum and the lower part a shade darker, gives the interior a feeling of spaciousness and sophistication, explains the company.

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A large display in the center dash combines functions for navigation, vehicle information and audio. The touch panel technology provides ease of use, seamlessly melding information and entertainment features.

The platinum leather-wrapped steering wheel features D-shaped spokes set off by piano-black center sections. The wheel innovatively incorporates its own touch panels, giving the driver easy access to various vehicle functions.

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Moreover, Subaru’s own advanced driving-assist EyeSight system is installed along the front edge of the roof. The images the camera takes can be viewed on a monitor in the center of the gauge cluster, positioned for easy visibility. EyeSight is also networked with the collision-prevention technology.

The combination of the 2.0-liter naturally aspirated Boxer engine with a Lineartronic Continuously Variable Transmission (CVT) represents Subaru’s next-generation powertrain. A 2.5-liter version of this engine powers the 2011 Forester.

RMN News

Rakesh Raman