Subaru of America, Inc. announced Friday that it will debut a new Starlink in-car connectivity brand at the 2013 Consumer Electronics Show (CES).
Subaru Starlink cabin technology represents the automaker’s new infotainment strategy. For the first time ever, Subaru will have a stand-alone presence at CES, demonstrating its driver-friendly Aha integration and Eyesight driver-assist system on the all-new 2014 Forester.
Starlink is the product of a new, cross-functional infotainment team created by Subaru parent company Fuji Heavy Industries (FHI).
The global team of engineers, planners, and marketing strategists are working together to enhance connectivity & safety technology features in Subaru vehicles, while also simplifying and reducing overall cabin complexity.
“”We understand that the driving experience is about much more than mobility, and we know that today’s car shopper is looking for technologies that are value-added but also safe, helping them accomplish their daily errands without adding to driver distraction,” said Akio Takai, FHI deputy general manager, and leader of the infotainment cross-functional team (ICFT).
Starlink will continue to grow, adding content partners and connectivity capabilities over time. It will debut in the all-new 2014MY Subaru Forester in all navigation-equipped vehicles.
It will also be introduced as a running change in 2013MY Subaru Legacy & Outback models equipped with factory navigation. 2014MY Subaru Impreza, BRZ, and XV Crosstrek models will all be adding Starlink integration this summer as well.
Photo courtesy: Subaru