Subaru Using Virtual Brochure to Sell its Car

An interactive, digital brochure allows consumers to electronically explore the 2011 Subaru Outback with a dynamic product presentation that includes 360-degree views, videos and interactive demonstrations.

The brochure aims to engage consumers with the use of interior, exterior, paint and interior trim selectors, and allows them to customize their buying experience at, or as a download to a computer to save, share and pass around, the way shoppers might treat a traditional printed brochure.

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The brochure, according to the company, builds on Subaru’s environmentally friendly practices and will reduce the company’s paper usage, energy consumption, inks and production waste. It was launched Monday, Jan. 17.

Beyond the environmental benefits, it says, the brochure will offer consumers additional choices of how to get information and give them new, interesting ways to research, make comparisons, and experience the Subaru brand, and then share that experience with their family and friends.

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Sondra Shiffer, brochures manager, explains, “Subaru is rolling out a full program of leading-edge, environmentally friendly dynamic brochures as consumers do more and more of their research online.” 

“The Outback brochure will be followed closely by versions for the new Forester and Impreza WRX/STI, with others planned in the near future.”

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Subaru of America has recently announced another record sales year for the brand with 263,820 units sold in 2010, which corresponds to an increase of 22% year-over-year and 50% in two years, according to the company.

Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan.

Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States.

RMN News

Rakesh Raman