Subaru of America kicks off its new “Work Play Love” Tour by bringing the all-new 2012 Impreza and fresh air therapy breaks to like-minded companies and their employees.
“Subaru is visiting companies that are recognized for having a positive work-life balance,” said Todd Lawrence, promotions and sponsorships manager, Subaru of America. “Our ‘Work Play Love’ tour is a recognition of those efforts and an invitation to come out and play.”
Subaru and active lifestyle partners such as KEEN Footwear, Yakima and Trek will make more than 50 fresh air therapy stops at various companies across the U.S.
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Employees at these companies will enjoy outdoor games, a DIY trail mix station, product demonstrations, giveaways and more. “Work Play Love” was conceived for Subaru by NORTH, brand communications agency based in Portland, Oregon.
“More and more people are looking for ways to achieve life-work balance,” said Rebecca Armstrong, principal and managing director at NORTH. “Subaru personifies outdoor play and, as such, is ideally positioned to serve this need.”
“Work Play Love” attendees can harness their inner adventurer by assuming one of three Impreza personas: The Balance Seeker, The Urbaneer and The Fresh Air Follower.
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Each Work Play Love tour stop will feature an Impreza outfitted according to those lifestyle personas. Tour attendees can assume those lifestyle personas and engage with their associated products.
For example, KEEN is offering attendees of all personas to take recess from work and join a game of tetherball or play corn hole.
At the Workday Warrior Photo Booth, tour attendees can choose from the dozens of products, props – including fake mud and snow – and themed backdrops to create a unique, fun photo.
Their themed photos are then featured on a custom iPad application where the Workday Warrior can generate emails with links to the photos. The persona photos live instantly on the web for download, sharing and uploading to Facebook. It was announced Tuesday, March 13.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States.