Super Dads to Highlight Fathers’ Role in Children’s Development

Seven-year-old Vera Edna (centre) sits with her father Edward (right) and her mother Annette in Kasese, western Uganda, Saturday 25 March 2017. Photo: UNICEF
Seven-year-old Vera Edna (centre) sits with her father Edward (right) and her mother Annette in Kasese, western Uganda, Saturday 25 March 2017. Photo: UNICEF

Stars from the world of entertainment and sport joined Super Dads, a new UNICEF initiative launched Tuesday to celebrate fatherhood, and highlight the importance of love, play, protection and good nutrition for the healthy development of young children’s brains.

The stars include Mahershala Ali, David Beckham, the All Blacks, Daniel Cormier, Novak Djokovic, Lewis Hamilton, Hugh Jackman, Sachin Tendulkar, Thalía, and Chris Weidman.

With more than 90 countries celebrating Fathers’ Day this month, the initiative invites families to post photos and videos of what it takes to be ‘super dads,’ using the hashtag #EarlyMomentsMatter on their Instagram and Twitter accounts.

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To inspire families across the world to share their ‘super dads’ moments, photos and videos of UNICEF ambassadors and supporters who have got behind the campaign will be posted on UNICEF’s Instagram and Twitter, and featured on the campaign gallery between 6 and 18 June.

“When I was a young child, my father gave me the right amount of love, freedom and support to shape who I am today,” said UNICEF Ambassador Sachin Tendulkar. “Every kid needs protection, love, good food and play to support growth and development, and it’s up to both parents to provide these.”

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The videos and photos of celebrity dads will be coupled with stories of super dads from across the world, including those who are doing their best to raise their children in extremely difficult circumstances.

“The earliest years of life present a critical, once-in-a-lifetime opportunity to shape children’s brain development – and it’s their parents who hold the largest stake in this process,” said Pia Britto, UNICEF Chief of Early Childhood Development.

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The ‘Super Dads’ initiative forms part of UNICEF’s #EarlyMomentsMatter campaign, which aims to drive increased understanding of how children’s environments and experiences in early childhood can shape their future health, well-being, ability to learn, and even how much they will earn as adults.

All photo and video submissions to the Super Dads initiative will feature on the #EarlyMomentsMatter gallery. UNICEF will select the photo and video submissions to post them on the organization’s own digital platforms.

Photo courtesy: UNICEF

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Rakesh Raman