Supermodel Chrissy Teigen: This Is UGG.

Chrissy Teigen

Chrissy Teigen

The UGG brand (UGG), a division of Deckers Brands (NYSE: DECK), announced Friday the debut of its Winter 2015 “This Is UGG.” brand marketing campaign starring supermodel Chrissy Teigen and DJ Jack Guinness.

For the latest iteration of “This Is UGG.” – a campaign designed to develop an emotional connection with consumers that transcends any specific product – UGG took to the pristine snowcapped mountain peaks of Iceland for a breathtaking experiential journey for its winter products – a fashionable line using waterproof and water-resistant technologies.

The multi-media, cross-channel campaign, which will run through February 1, 2015, will leverage this storytelling platform to illustrate how UGG products “Feels Like Nothing Else”.

Deckers Brands is a global company for designing, marketing and distributing footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities.

Related posts:

Rango Film Teams with Zynga FrontierVille
Tennis Stars Raise Funds for Japan Disaster Relief
Want to Be Slim, Calm, and Sexy?
Water, Water Everywhere, Nor Any Drop to Drink
Comic Book Company to Produce TV Properties
Petition to White House: MLB Opening Day a National Holiday
Disney Characters Appear in Wildfire Prevention Ads
The New BMW X3 Debuts in India
Government to Discuss JNU Conflict Issue in Parliament
Puerto Rico Deals with Zika Virus to Promote Tourism
Custom Content Services