Supermodel Kate Upton Goes with Axe Shower
To celebrate the launch of Unilever brand Sport Blast, AXE is partnering with Kate Upton and pro football player Jason Pierre-Paul. The two will square off in a series of fun challenges, including an intense balance beam standoff and a hardnosed table tennis match, which tie back to the full AXE Shower product range.
“As a professional athlete I’ve been known to shower pretty frequently, so I understand the importance of using a re-energizing product like AXE Sport Blast 2-in-1 Shower Gel + Shampoo,” said Pierre-Paul. “I’ve been using AXE for years and know how great I feel after using it; I can’t wait to put the product to the test by going head-to-head against Kate Upton at these combine challenges.”
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Following the Sport Blast Combine House, a monetary donation will be made on behalf of AXE, Upton (pictured above) and Pierre-Paul to Fitness Without Borders (FWB), a non-profit organization that works to educate underprivileged and unhealthy children about the importance of regular exercise.
FWB provides kids with positive role models who stress the importance of staying fit and contributing positively to their communities.
AXE Sport Blast 2-in-1 Shower Gel + Shampoo is currently available at most food, drug and mass retail outlets for a suggested retail price of $3.99. It was announced Wednesday, April 25.