Survey Reveals Americans’ Love for Nature

In a recent survey, 95 percent of Americans consider spending time in nature among the best things life has to offer. Nearly every American polled (98%) considered visiting America’s national parks one of the best ways to enjoy nature. With 394 national parks as objects of desire, America offers numerous ways to enjoy nature’s awe-inspiring beauty.

When taking in the best of this country’s landscape, Americans want to head west, setting sights on the Grand Canyon National Park (49%) and Yellowstone National Park (47%) as the top choices for national parks to visit.

Nestle Waters North America Inc., on behalf of its six regional spring water brands, Arrowhead, Deer Park, Ice Mountain, Ozarka, Poland Spring and Zephyrhills, today (May 18) announced the findings from its “Better Things in Life” survey.

The survey also revealed time as the biggest barrier – and solution. Seventy-nine percent of Americans feel they do not have enough time to enjoy nature’s offerings and nearly three-quarters of Americans (74%) say that spending time enjoying life’s pleasures takes a backseat to work and other day-to-day responsibilities.

Furthermore, four out of five Americans (81%) agree that “me time” is an important part of making the most of life.

“Finding time to enjoy the quality things in life – such as nature, is an important step to making our lives more fulfilling,” says Angela Barile, group marketing manager, Nestle Waters’ Regional Spring Water brands.

“Our regional spring water brands value quality, ranging from the source of the spring to the taste profile of the water, which is why we want to help consumers experience the better things in life,” Barile adds.

In an effort to help Americans make time for nature and the things they find rewarding, Nestle Waters is launching the new “Better Things in Life” Sweepstakes for each of its six regional spring water brands.

By visiting the website for the spring water brand in their region between May 13, 2011 and November 30, 2011, Americans can enter for the chance to win a grand prize trip for four to their choice of one of our country’s 394 national parks along with other prizes including tickets to theme parks and local sporting events.

The “Better Things in Life” survey was conducted by ORC International, a leading market research firm with offices across the U.S., Europe and Asia Pacific region, on behalf of Nestle Waters North America Inc. 

The survey reached 6,003 adults (3,000 males, 3,003 females) 18 years of age and older, living in private households in the continental United States. Interviewing for the survey was completed during the period March 29-April 7, 2011.

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