A leading paint company in India Berger Paints announced today, Dec. 13, the launch of the exclusive ‘Lewis Berger Design Stories’ in association with Sussanne Roshan (believed to be the wife of a Bollywood actor).
This is stated to be the first time in the paint industry, where a celebrity designer has been roped in to introduce Designer Room Themes in paints.
The Lewis Berger Design Stories includes an exclusive range of room themes (for Bedroom / Dining / Living) consisting of exclusive Wall Finish, Tattoo, Furniture, Upholstery & Curtains created by Sussanne Roshan.
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“I am very happy to be associated with a leading brand like Berger and hope to reach out to a wider audience through this alliance,” said Ms. Roshan.
The limited editions themes that are being launched in the first phase include, Theme “Metropolis” for the living room, Theme “Yin Yang” for the dining room, Theme “Shutters by the Sea” for the bed room. The consumers can SMS “BERGER” to 56767 to avail the themes, says Berger Paints.
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“The launch of the Design Stories is a conscious effort on our part to fill in the distinct need gap in the consumer space,” said Abhijit Roy, MD & CEO, Berger Paints.
The Design Stories is being launched in Kolkata (a big Indian city) in the first phase and will be scaled up nationally within a short span of time, according to the company.
The wall textures will be available at Rs.40 to Rs.45 (about US$1) per square foot and the prices of furnishing and furniture will vary as per consumer requirement.