Swimming Helps Reduce Stress: Speedo Survey

New international research commissioned by the world’s leading swimwear brand, Speedo, has revealed that swimmers agree that swimming helps to release stress and tension, makes them more confident about the way they look and leaves them feeling mentally refreshed.

The fieldwork conducted by leading research specialists Ipsos MORI examined the psychological benefits of regular swimming. The results revealed that:

-       Getting in the pool is the perfect way to unwind after a busy day, with 74% of those surveyed agreeing that swimming helps release stress and tension
-       Swimming is the ideal ‘feel good’ exercise, with 68% saying that being in the water helps them to feel good about themselves
-       Over two thirds of those surveyed feel that swimming can have a positive mental impact, with 70% agreeing that it helps them to feel mentally refreshed

The international study took in the views of a global panel of swimmers aged between 16-45 across key markets and including a wide cross section of swimmers from those who swim only occasionally to those who swim regularly as part of a vigorous exercise regime.

With swimming already regarded as a highly effective way to remain fit and healthy thanks to its low impact and high cardiovascular benefits, the new insight into the psychological impact of swimming further enhances its reputation as one of the best forms of exercise possible.

“Speedo is passionate about inspiring people to swim, and we hope that these findings, together with the undoubted physical benefits of swimming, will encourage others to get in the water for a mental as well as physical work out,” said Sean Hastings, VP of Product and Marketing at Speedo International.

The results comprise aggregated scores from 4 separate surveys across US, GB, France and China, taking in a total of 3,979 respondents.

All surveys were conducted using, i:omnibus, Ipsos MORI’s omnibus and ad hoc online services, between 29th June & 3rd July 2012. The results were released today, July 31.

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