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Ad \ Mark Ford \ Time Inc. \ Time Warner
Mark Ford to Drive Ad Revenue for Time Inc.
Time Inc. announced Tuesday that Mark Ford has been named executive VP, Time Inc. Advertising Sales. Ford will be responsible for working across Time Inc.’s brands to drive overall advertising sales revenue for the company. He will report to CEO, Joseph A. Ripp. In his new role, Ford will oversee Time Inc. Branded Solutions, the [...]
Actor \ Ad \ Bruce Willis \ Facebook \ Honda \ Super Bowl \ Twitter \ YouTube
Honda Super Bowl Ad Stars Actor Bruce Willis
Actor Bruce Willis delivered a heartfelt message to over 100 million Super Bowl viewers Sunday during the third quarter, humanizing Honda’s promise to engineering safer vehicles with a cameo from “Saturday Night Live” alum and star of “Portlandia” Fred Armisen. Created to prompt people to consider those they care about, Willis asks viewers to take [...]
#GoForGreatness \ Ad \ Pizza \ Pizza Hut
How to Star in a Pizza Hut Ad
Pizza Hut introduces the “Go For Greatness” campaign that launches today and continues throughout the year. The campaign aims to promote its Hand-Tossed pizza. Pizza Hut will play host to live auditions in New York City this week for fans to show off their greatness for a chance to appear in a Pizza Hut commercial [...]
Ad \ Dad's Sixth Sense \ Genesis \ Hyundai \ Super Bowl
Dad’s Sixth Sense for Hyundai Super Bowl Ad
Hyundai’s new 30-second Super Bowl commercial “Dad’s Sixth Sense,” which airs during the first quarter of the big game, features the all-new 2015 Hyundai Genesis, available in dealerships this Spring. “Dad’s Sixth Sense” dramatizes the near-misses and breathtaking saves of everyday parenting. The action follows a young boy as he grows up, and Dad is [...]
Ad \ Bank of America \ Campaign \ MBNA \ TV
MBNA Launches New TV Ad Campaign
MBNA Limited, a wholly owned subsidiary of Bank of America Corporation (NYSE: BAC), has launched a new TV advertising campaign, entitled ‘Seasons’. The campaign, which consists of a 30-second TV spot, focuses on MBNA’s longest balance transfer credit card, which offers eligible new customers zero percent interest on balance transfers and money transfers for up [...]
Ad \ Campaign \ Kobe Bryant \ Lionel Messi \ Turkish Airlines
Widen Your World with Turkish Airlines
Turkish Airlines has unveiled a new ad campaign, “Widen Your World,” highlighted with a new commercial featuring global brand ambassadors and international sports megastars Kobe Bryant and Lionel Messi. In the commercial that emphasizes the global network of the airline, Kobe and Messi resume their friendly rivalry by trading “selfies” from exotic locations, such as [...]
Ad \ Campaign \ Kia \ Optima \ The Griffin Force
Kia Optima Ad Campaign: The Griffin Force
Making it a three-peat, basketball superstar and global brand ambassador Blake Griffin is back. And this time he’s brought along a cape and a sidekick – funnyman Jack McBrayer – to hit the streets as “The Griffin Force.” It’s a series of eight new television commercials for Kia’s Optima midsize sedan. The campaign, which continues [...]
Las Vegas Says What Happens Here, Stays Here
Las Vegas is a top vacation destination built on the principle of adult freedom, and no other tagline encapsulates this mentality better than the destination’s “What happens here, stays here” advertising campaign. This year marks the 10th anniversary of this campaign, and this Monday Las Vegas unveiled a reimagined take on the pop culture-entrenched slogan [...]
Ally Bank Ad Campaign Targets Skeptics
Ally Bank, the direct banking subsidiary of Ally Financial Inc., launched a new advertising campaign Monday. It highlights its customer service approach and the ease of banking with Ally. The latest ads illustrate Ally Bank’s understanding of innate consumer skepticism when it comes to banking, in general, and aim to debunk common misconceptions consumers may [...]
Actor \ Ad \ Dwayne Johnson \ Milk \ Mustache
Actor Dwayne Johnson in Milk Mustache Ad
Actor, producer, athlete and author Dwayne “The Rock” Johnson knows the importance of protein to fuel his days – juggling work, family time and fitness. With no time to slow down, he starts each morning with milk to help power his potential and set the stage for whatever the world may throw his way. In [...]
Ad \ Mountain Dew \ Social Media \ Television
Portraits – A Picture Is Worth a Thousand Words
Mountain Dew has launched ‘Portraits.’ Featuring DEW family all-stars including race car driver Dale Earnhardt Jr., pro snowboarder Danny Davis and pro skateboarder Paul Rodriguez, the ads are moving portraits that leverage trending technology to showcase some of the most unique and defining aspects of each individuals’ life. “Mountain Dew has always been a brand [...]
Acura \ Ad \ Campaign \ Made for Mankind \ SUV
Acura “Made for Mankind” Ad Campaign
Acura today unveiled a new multi-channel advertising campaign for the all-new 2014 MDX entitled “The Extremely New MDX – Made for Mankind.” The campaign highlights the complete technical transformation of the MDX and centers around the idea of “Made for Mankind,” a concept designed to highlight the engineering and design philosophy at the heart of [...]
