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Posted on June 10, 2012 | No CommentsA new survey of Internet use by tweens (10 to 13 year olds) revealed that parents are doing a good job monitoring their children’s online behavior, including talking to them and setting guidelines and restrictions for Internet use on home computers. Yet there is room...
Posted on April 6, 2012 | No CommentsA new survey emphasizes the need for online content integration in any digital marketing strategy. As multi-screen (TV, mobile, tablet, computer) video consumption is increasing among consumers, the survey says marketers need to include content-rich videos in their brand communication plans. Click here to read...
Posted on March 9, 2012 | No CommentsWhole Foods Market (NASDAQ: WFM) is launching Dark Rye, an online magazine that explores food, art, health and sustainable living. The site features people and content through storytelling with video, photography, recipes and articles. Dark Rye celebrates the movers and doers of our time and...
Posted on January 19, 2012 | No CommentsAdobe Systems has announced findings from its inaugural Adobe Digital Marketing Insights report, designed to provide marketing, e-commerce, and retail executives with critical intelligence about digital marketing. The study evaluated how purchasing behavior is impacted by the device consumers used to visit retail websites. In...
Posted on November 10, 2011 | No CommentsIBM said Wednesday that AutoTrader.com, a leading online automotive marketplace, is using IBM technology for Smarter Commerce as part of its Electronic Sales Order system to simplify and accelerate the ordering experience for its dealer and manufacturer customers. According to the company, IBM’s Smarter Commerce...
Posted on November 2, 2011 | No CommentsIn conjunction with the Nov. 8 release of Happy Feet Two: The Videogame, Pump It Up, a leading franchise of indoor inflatable playgrounds, is encouraging families to get moving together – just like the dancing penguins in the game. Starting Nov. 1, families are encouraged...
Posted on August 9, 2011 | No CommentsAccording to a new survey from Capital One Financial Corporation, 56 percent of teens say they spend 30 minutes or more playing video or online games on average each day, with 18 percent spending over two hours gaming. Over half (58 percent) of teens say...
Posted on August 4, 2011 | No CommentsSalvatore Ferragamo announced Wednesday the launch of the first online trunk show to go live on Friday, August 5th. This digital initiative marks the brand’s first venture into RTW e-commerce which will be available for pre-order on the site for a limited three week time...