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Michael Rouse Appointed Toyota U.S.A. Foundation President
The Toyota U.S.A. Foundation has a new leader. Longtime Toyota veteran and community activist Michael Rouse, who currently serves as vice president of diversity, philanthropy and community affairs, is now president of the Foundation. Rouse assumes this new role in addition to his current responsibilities, Toyota said Monday. The Toyota U.S.A. Foundation was established in [...]
Car \ FCV \ Fuel Cell Vehicle \ Toyota
Toyota Shows ‘Car of the Future’ Now
Toyota is staging the North American debut of its “Car of the Future”. Unveiled earlier this week in Japan, the zero-emission hydrogen Fuel Cell Vehicle (FCV) will be available for sale to customers in California in summer 2015. The Toyota FCV is an important step forward for zero-emission vehicle technology, says the company. An electric-drive, [...]
Audi \ GT-R \ Le Mans \ Nissan \ Olympic Games \ Porsche \ Toyota
Nissan to Unleash GT-R in Bid to Win at Le Mans
Nissan will unleash the GT-R and go head-to-head with Audi, Porsche and Toyota at Le Mans in 2015. The Japanese manufacturer will also contest the 2015 FIA World Endurance Championship with a full factory effort of two LM P1 cars. Nissan’s LM P1 car will be called the Nissan GT-R LM NISMO, carrying on a [...]
Big Apple \ Car \ New York \ NY Auto Show \ Prius \ Sedan \ Toyota
Toyota Brings “Car of the Future” to the Big Apple
Automaker Toyota brings its green vehicles to the Big Apple (“The Big Apple” is a nickname for New York City. ) It invites New Yorkers to gear up for Earth Day by checking out its top green technologies firsthand. You can join Toyota at the New York International Auto Show to ride in the Prius [...]
Atlanta \ Auto Show \ Hybrid Vehicles \ Toyota
Toyota Hybrid Vehicles at Atlanta Auto Show
Toyota is debuting its all-new 2015 TRD Pro Series truck and SUV lineup at this year’s Atlanta International Auto Show, from March 26-31. The leading automaker also is bringing its hybrid family of vehicles to its 20,000 square-foot booth at Georgia’s indoor auto show. The 2015 Toyota Tundra, Tacoma and 4Runner will get even more [...]
Disney \ Muppets \ Super Bowl \ Toyota
Disney Muppets to Drive Toyota at Super Bowl
The Muppets gang is in for a wild ride when they join forces with Toyota this year, blending Toyota’s ‘Let’s Go Places’ spirit with Muppets mayhem. The collaboration celebrates the upcoming Toyota Highlander launch and the Muppets’ all-new big-screen adventure “Muppets Most Wanted,” in theaters March 21, 2014. Disney’s Muppets will hit the road with [...]
Toyota Ready to Sell Car of the Future
“We aren’t trying to re-invent the wheel; just everything necessary to make them turn,” said Bob Carter, senior VP of automotive operations for Toyota Motor Sales (TMS), U.S.A. Inc. “Fuel cell electric vehicles will be in our future sooner than many people believe, and in much greater numbers than anyone expected.” Two vehicles shared the [...]
Toyota Hybrid Vehicles for Black Colleges
Twenty-two select Central Intercollegiate Athletic Association (CIAA) and Southwestern Athletic Conference (SWAC) schools will get one-year lease of a Toyota Prius liftback or Prius Plug-in vehicle. Each school will receive a vehicle in conjunction with the 2013-14 Toyota Green Initiative (TGI) tour, an environmental stewardship program designed to empower the African American community. The tour [...]
Big Surprise for New York City Police Officer
Imagine a stranger wearing a suit strolling into your backyard during a family barbecue. He’s carrying balloons, the title to your car and the keys to another car. Sound too good to be true? But that’s exactly what happened to NYPD veteran Michael Dee. Dee became Toyota’s 50 millionth customer when he bought a Camry [...]
Toyota Honors RADD with 2014 Prius
“The Entertainment Industry’s Voice for Road Safety” RADD (formally known as Recording Artists, Actors and Athletes Against Drunk Driving) was honored by Toyota Motor Sales USA during a luncheon hosted by the automaker at the Governors Highway Safety Association (GHSA) Conference. It was announced Friday, August 30. “Toyota is dedicated to supporting RADD’s efforts to [...]
Animation \ Film \ Peace Eco Smile \ PES \ Toyota
Toyota Peace Eco Smile Animation Film
Toyota Motor Sales & Marketing (TMSM) is currently exhibiting PES (Peace Eco Smile), an original animation produced in collaboration with STUDIO4C, at “Japan Expo 14th Impact” being held from July 4 to 7, 2013. In 2013, PES is producing a full animation film with leading directors from the world of anime. On July 5, directors [...]
Advertising \ Pepsi \ Shazam \ Sony \ Toyota \ TV
Shazam to Improve Impact of TV Advertising
Leading media engagement company Shazam has launched the “Shazam Engagement Rate,” a new Shazam for TV advertising metric that aims to enable brands to more accurately gauge the effectiveness of television advertising campaigns. Exclusively available to Shazam for TV advertisers, Shazam combines third-party industry data on the number of people viewing a particular ad with [...]
