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Toyota Brings “Car of the Future” to the Big Apple

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Toyota Brings “Car of the Future” to the Big Apple

Automaker Toyota brings its green vehicles to the Big Apple (“The Big Apple” is a nickname for New York City. ) It invites New Yorkers to gear up for Earth Day by checking out its top green technologies firsthand. You can join Toyota at the New York International Auto Show to ride in the Prius [...]

Toyota Hybrid Vehicles at Atlanta Auto Show

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Toyota Hybrid Vehicles at Atlanta Auto Show

Toyota is debuting its all-new 2015 TRD Pro Series truck and SUV lineup at this year’s Atlanta International Auto Show, from March 26-31. The leading automaker also is bringing its hybrid family of vehicles to its 20,000 square-foot booth at Georgia’s indoor auto show. The 2015 Toyota Tundra, Tacoma and 4Runner will get even more [...]

Disney Muppets to Drive Toyota at Super Bowl

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Disney Muppets to Drive Toyota at Super Bowl

The Muppets gang is in for a wild ride when they join forces with Toyota this year, blending Toyota’s ‘Let’s Go Places’ spirit with Muppets mayhem. The collaboration celebrates the upcoming Toyota Highlander launch and the Muppets’ all-new big-screen adventure “Muppets Most Wanted,” in theaters March 21, 2014. Disney’s Muppets will hit the road with [...]

Toyota Ready to Sell Car of the Future

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Toyota Ready to Sell Car of the Future

“We aren’t trying to re-invent the wheel; just everything necessary to make them turn,” said Bob Carter, senior VP of automotive operations for Toyota Motor Sales (TMS), U.S.A. Inc. “Fuel cell electric vehicles will be in our future sooner than many people believe, and in much greater numbers than anyone expected.” Two vehicles shared the [...]

Toyota Hybrid Vehicles for Black Colleges

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Toyota Hybrid Vehicles for Black Colleges

Twenty-two select Central Intercollegiate Athletic Association (CIAA) and Southwestern Athletic Conference (SWAC) schools will get one-year lease of a Toyota Prius liftback or Prius Plug-in vehicle. Each school will receive a vehicle in conjunction with the 2013-14 Toyota Green Initiative (TGI) tour, an environmental stewardship program designed to empower the African American community. The tour [...]

Big Surprise for New York City Police Officer

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Big Surprise for New York City Police Officer

Imagine a stranger wearing a suit strolling into your backyard during a family barbecue. He’s carrying balloons, the title to your car and the keys to another car. Sound too good to be true? But that’s exactly what happened to NYPD veteran Michael Dee. Dee became Toyota’s 50 millionth customer when he bought a Camry [...]

Toyota Honors RADD with 2014 Prius

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Toyota Honors RADD with 2014 Prius

“The Entertainment Industry’s Voice for Road Safety” RADD (formally known as Recording Artists, Actors and Athletes Against Drunk Driving) was honored by Toyota Motor Sales USA during a luncheon hosted by the automaker at the Governors Highway Safety Association (GHSA) Conference. It was announced Friday, August 30. “Toyota is dedicated to supporting RADD’s efforts to [...]

Toyota Peace Eco Smile Animation Film

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Toyota Peace Eco Smile Animation Film

Toyota Motor Sales & Marketing (TMSM) is currently exhibiting PES (Peace Eco Smile), an original animation produced in collaboration with STUDIO4C, at “Japan Expo 14th Impact” being held from July 4 to 7, 2013. In 2013, PES is producing a full animation film with leading directors from the world of anime. On July 5, directors [...]

Shazam to Improve Impact of TV Advertising

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Shazam to Improve Impact of TV Advertising

Leading media engagement company Shazam has launched the “Shazam Engagement Rate,” a new Shazam for TV advertising metric that aims to enable brands to more accurately gauge the effectiveness of television advertising campaigns. Exclusively available to Shazam for TV advertisers, Shazam combines third-party industry data on the number of people viewing a particular ad with [...]

10 Best Green Cars of 2013 Revealed

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10 Best Green Cars of 2013 Revealed

The editors of Kelley Blue Book, a leading provider of new and used car information, have released the list of 10 Best Green Cars of 2013. Now, several of the best-selling cars are being offered in hybrid, diesel or even pure electric form, giving buyers the ability to drive the car they want with the [...]

Toyota and Lexus Reveal Global Hybrid Sales

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Toyota and Lexus Reveal Global Hybrid Sales

Nearly 2 million (1,951,243) Toyota and Lexus hybrid vehicles have been sold in the United States, reducing CO2 emissions and fuel consumption. The announcement was made today, April 17, by Toyota Motor Sales (TMS), USA, in conjunction with Toyota Motor Corporation’s announcement in Japan that it has sold 5 million hybrid vehicles worldwide. Toyota estimates [...]

Idris Elba Roped in for Toyota Campaign

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Idris Elba Roped in for Toyota Campaign

Golden Globe Award-winning actor Idris Elba takes on the lead role in “Only the Name Remains,” a dramatic, spy-themed advertising campaign for the 2013 Toyota Avalon. The campaign – and first-ever TV commercial for Elba – was created in collaboration with Burrell Communications and premiered on Monday, April 1 across broadcast, digital and print platforms. [...]

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