To celebrate the World Emoji Day (July 17), and the upcoming worldwide release of “The Emoji Movie,” emoji fans around the world celebrated by setting the world’s first Guinness World Records title for the largest gathering of people dressed as emoji faces simultaneously across multiple venues.
Spanning three continents, the record saw emoji faces inspired by the film’s characters turn up in Dubai, Moscow, London, Dublin, and Sao Paulo, as hundreds of fans dressed as the winningly expressive characters.
Additional countries showed enthusiastic support by echoing the effort, with their own emojis participating in similarly themed celebrations; it is estimated that more than 1,000 emojis not associated with the record were in the mix throughout Europe, Asia, and South America.
The film, about an emoji that simply can’t stick to just one expression, is due for release in cinemas in the U.S. on July 28.
Around the globe, Sony Pictures Animation’s “The Emoji Movie” will roll out from late July through October this year. It comes at a time when the familiar messaging characters that populate smartphones are more in demand than ever.
In fact, this marks the fourth annual celebration of World Emoji Day, which is getting bigger with each edition and is formally observed on July 17.
The Emoji Movie features the voices of T.J. Miller, James Corden, Anna Faris, Maya Rudolph, Steven Wright, Jennifer Coolidge, Jake T. Austin, Christina Aguilera, Sofia Vergara, and Sir Patrick Stewart.
The film is directed by Tony Leondis, produced by Michelle Raimo Kouyate, and screenplay by Tony Leondis & Eric Siegel and Mike White from a story by Tony Leondis & Eric Siegel. “emoji” is a trademark of emoji company GmbH used under license.