The Ram Truck brand of Chrysler is launching a new photography book with National Geographic titled, “The Farmer in All of Us: An American Portrait.”
The 300-page coffee table book is a collection of original agriculture and farming photography, including many of the images commissioned by the Ram Truck brand for its “Farmer” Super Bowl commercial inspired by Paul Harvey’s “So God Made a Farmer” essay.
Every book purchase backs a minimum contribution of $25,000 by the Ram Truck brand to the National FFA Organization’s “Give the Gift of Blue” program, which donates traditional FFA blue corduroy jackets to members who would not otherwise be able to own one.
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“Supporting farmers isn’t just about those who till the soil, it’s about reminding America who we are and where our greatness comes from,” said Olivier Francois, chief marketing officer, Chrysler Group, LLC.
“This book truly brings the “Farmer” story to life, and continues to give back in support of the amazing students of the FFA who embody this spirit every day.”
To create the book, ten photographers were tasked with traveling throughout America’s heartland over the course of three weeks to capture the essence of the farmer. Paul Harvey’s “So God Made a Farmer” speech served as their inspiration.
The photographers’ original goal was to create the visual backdrop for a television commercial celebrating the “Year of the Farmer.”
“The Farmer in All of Us” book builds on the imagery from the video and creates a photographic poem, including a foreword by Paul Harvey, Jr. and personal anecdotes from the 10 photographers.
The book includes more than 240 photos and aims to inspire the next generation of America’s farmers.
The book is available for purchase now for $45 at www.ramtrucks.com/outfitter and will be in retail stores beginning late spring 2014.
In the picture above: Ram Truck brand President and CEO Reid Bigland and country music star and former FFA member Easton Corbin present National FFA Organization President Clay Sapp with $1 million donation from “Year of the Farmer” initiatives.