Building on a tradition of musical collaborations, Hyundai has partnered with alternative rock band, The Flaming Lips, to create a one-of-a-kind song to serve as the rock anthem for its new Super Bowl XLVII commercial, “Epic PlayDate.”
The new track “Sun Blows Up Today” will be featured as a digital bonus track on the band’s newest album, The Terror, slated for release this April. Prior to its television debut during the Super Bowl, “Sun Blows Up Today” is available for free download to the first 100,000 fans at www.Hyundai.com.
The new 60-second spot, “Epic PlayDate,” airs during the pre-kick time slot and features the all-new seven-passenger Santa Fe, available in dealerships this Spring.
The ad takes viewers on an unforgettable journey with the Santa Fe as a key player, packing in fun for the whole family. The Flaming Lips co-star as “one of the family” and partake in various activities that pay homage to signature band references such as giant floating balloon balls, robot costumes, clouds of confetti and more.
Creative was developed by Hyundai’s agency of record, INNOCEAN USA, and directed by Jody Hill.
In addition to “Epic PlayDate,” Hyundai has released three all-new Super Bowl commercials in advance of the Big Game.
For Santa Fe commercial entitled “Team,” Hyundai is launching a mobile social experience that serves as a digital companion to “Team” and taps the power of Facebook’s friend network.