The Odyssey of Pioneers, the first world tour of an electric roadster, ended in Paris, at the LVMH Headquarters, with a cortege of artists and celebrities who came together for the occasion.
Amongst them, Leonardo DiCaprio, who launched the tour six months ago in Basel, HRH Prince Albert II of Monaco and Bernard Arnault, president of the LVMH Group, all committed to the same sustainable development goal.
The festivities organized for TAG Heuer’s 150th anniversary were brought to an impressive close, informs TAG Heuer.
Driven by Elon Musk, chairman and co-founder of Tesla Motors, the TAG Heuer Tesla Roadster made its entry into the Atrium at 22 av. Montaigne.
Jean-Christophe Babin, TAG Heuer’s CEO, was there to also welcome Alain Prost, Jean Todt, Antoine Arnault and Gérald de Palmas, among others.
On the occasion of its 150th anniversary, TAG Heuer launched a travelling exhibition of its timepieces in March 2010 in Basel. In order to conduct this road show in the manner of the Olympic flame, the TAG Heuer Tesla Roadster – the result of an exclusive partnership between Tesla Motors and TAG Heuer – crossed 3 continents and visited 16 cities, thus achieving the first world tour with a 100% electric GT car.
Here are some highlights of the Odyssey of Pioneers at different places:
In Moscow, the TAG Heuer Tesla Roadster was the first vehicle with no Russian-produced parts that was allowed to enter Red Square. At the wheel was Tania, the Russian singer and top model.
In India, the Odyssey was welcomed by Shah Rukh Khan, the Bollywood Star and later the car was driven to the Maharajah of Jaipur, one of the most influential personages in Rajasthan.
In China, the actor Chen Dao Min took over and drove the TAG Heuer Tesla Roadster to the Great Wall. Later the road show was welcomed to the Monte Carlo Pavilion at the Shanghai Universal Exhibition, dedicated to environmental protection.
In the Land of the Rising Sun, the Odyssey was acclaimed during a memorable event in the presence of actress Anne Watanabe.
In the USA, after a stop in Los Angeles, marked by the presence of Maria Sharapova, the TAG Heuer Tesla roadster crossed the North American continent from west to east arriving in Miami via Las Vegas, greeted in passing by Olivia Newton-John. Then the exhibition reached New York, where it was applauded amongst others by Ed Westwick, the Gossip Girl star.
London celebrated the return of the Odyssey of Pioneers to the Old Continent, during an evening at Selfridges, where the roadster made its entry with Sir Stirling Moss at the wheel.
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