Toshiba Corp. will liven up a global countdown event with over a million people gathering in Times Square and a television audience around the globe of more than a billion, as the official sponsor for the Times Square New Year’s Eve Celebration. Toshiba Vision will be hosting the traditional 60-second countdown.
For this year’s New Year countdown, from 6 p.m. to 12:15 a.m. eastern time, all eyes will be on the Toshiba Vision screen atop One Times Square and six mobile LED screens throughout Times Square, says the company.
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The screens will feature New Year’s Eve content and entertainment for the more than one million-plus expected revelers including hourly practice countdowns, live and prerecorded video clips of musical performances.
These will come from Miley Cyrus, Macklemore, Blondie, and Icona Pop, revelers, celebrities, as well as the Toshiba Hourly Countdown sponsor’s content every hour, and even a special New Year’s greeting in collaboration with NASA and other New Year’s Eve excitements.
Also,”countdown to 2014″ in 15 cities worldwide will be celebrated in grand style on the Toshiba Vision screen. The festivities will begin at 9:59 a.m. with New Year 2014 in Tokyo, with a 60-second countdown and Happy New Year and prayers for the Japanese people emblazoned on the screen in Japanese.
Photo courtesy: Toshiba