As the craze around social gaming has been mounting, Tourism Ireland has also joined the bandwagon. It has announced the launch of an online game, which will go live on Facebook today, March 17.
Called Ireland Town, the game aims to brings the holiday experience in Ireland to life for Facebook fans across the world. It is at http://www.facebook.com/irelandtown
Tourism Ireland claims that it is the first national tourism board in the world to launch a social game. It wants to tap into the popularity of games like FarmVille and CityVille – believing 24% of all people on the internet in the US and GB play social games at least once a week.
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Others are also aspiring to enter the social gaming market. Interactive entertainment software company Nexon decides to enter the mobile and social gaming markets with versions of two of its worldwide titles, KartRider and MapleStory. (Read: Nexon Eyeing Mobile and Social Gaming Space)
Paramount Pictures, Nickelodeon Movies and Zynga announced a new quest for players of the popular game, FrontierVille, in conjunction with the film Rango, which stars Johnny Depp, and debuted in theaters on March 4.
This announcement comes on the heels of recent Zynga partnerships with Sony Pictures Entertainment’s The Green Hornet within the wildly popular Mafia Wars and DreamWorks Animations’ Megamind where Megamind launched his very own “Mega-Farm,” within FarmVille. (Read: Rango Film Teams with Zynga FrontierVille)
Meanwhile, Zynga has announced its new game, CityVille, is now available in Indonesian and Turkish bringing the number of offered languages for the game to eight. (Read: CityVille Enters New Cities with 8 Languages)
Moreover, Cities in Motion sees players develop and operate their own public transport company building a travel network across Vienna, Berlin, Helsinki and Amsterdam using more than 30 different modes of transport including buses, trams, subway trains and water buses. (Read: Transport Simulator Cities in Motion Released)
Ireland Town will sit on Tourism Ireland’s Facebook pages.
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Mark Henry, Tourism Ireland’s central marketing director, said: “This is a new platform for Tourism Ireland to engage potential holidaymakers around the world with the kind of experience that a holiday in Ireland offers them. It is a unique promotional tool and a first, as no other national tourist board had done this before. For those fans who may be planning to visit in 2011, this is certainly a different way to research their holiday.”
In Ireland Town, Facebook fans are invited to create their own idyllic town in Ireland, with the help of ‘tour guide’ Sally.
They can then explore iconic sites and visitor attractions around the island, completing various challenges in order to progress to the next level of the game; these challenges reflect the variety of things to see and do on a holiday in Ireland.
There are 32 destinations and nine different tasks to be completed during each challenge.