Rocawear, a leading lifestyle brand, says it is changing-up the fragrance game with a new bold and unapologetic scent for men, Rocawear Evolution.
Created in partnership with Elizabeth Arden, the new fragrance is sexy, magnetic, and addictive, embodying the swagger and sophistication of hip-hop culture and assured masculinity, says the company.
Grammy nominated R&B/Soul Singer Trey Songz is the new face of the Rocawear Evolution fragrance.
“Progression is key in all aspects of life, especially in your growth as a man,” says Trey Songz. “Rocawear Evolution is for the man that understands the importance of honoring the past, but is confident enough to create and design his own future. I’m proud to personify that message for Rocawear Evolution.”
According to the company, Rocawear Evolution is a rich woody oriental scent of assured masculinity.
Top: Top notes of rum doused fruits, such as mandarin, mango and rhubarb, give an unexpected twist to this well-defined scent.
Middle: A soothing blend of coffee, incense and nutmeg give an aura of confidence at the heart of this scent.
Dry: A dry down of sultry musks, woody amber and warm tonka bean leave the skin exuding an aura of sensual warmth and confidence.
The high gloss black bottle was designed to reflect bold masculinity and confidence.
Price range: 3.3 fl. oz. Eau deToilette Spray $67.00, 1.7 fl. oz. Eau deToilette Spray $52.00, 1.0 fl. oz. Eau deToilette Spray $35.00 and 2.6 oz. Deodorant Stick $16.00.