To meet the demand for branded and original entertainment both on-air and on its digital platforms, Turner Broadcasting’s Animation, Young Adults and Kids Media (AYAKM) has announced key expansions and strategic changes.
They will affect each of its three entertainment networks, it was announced Tuesday by Stuart Snyder, president and COO of AYAKM.
As a result, Adult Swim will expand its programming hours to 8 p.m. Monday-Sunday starting March 31.
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Cartoon Network will introduce a new portfolio of original content online at CartoonNetwork.com and its other digital branded platforms.
Additionally, the all-cartoon-classics Boomerang will be aligned worldwide as a family co-viewing network and will be introduced officially this year for ad sales and promotional opportunities in the United States.