Tyra Banks to SHHHHut Down Fat Talk

As women strive to get back on track this New Year, Special K has partnered with supermodel and actress Tyra Banks to help shift the weight management conversation to a more positive one.

Special K believes Fat Talk is contagious – and it’s weighing women down. Whether sparked by an unflattering photo or shopping for jeans, these negative comments women make about their own bodies and others are a destructive and significant barrier to weight-management success.

“I know firsthand how much criticizing your body negatively affects self-esteem, but as a role model, I try to maintain a positive attitude and healthy approach to managing my weight,” says Banks.

“That’s why I’m excited to partner with Special K to help empower women to not only feel confident about their bodies, but also to remove those negative thoughts and show them how to employ tips and tricks to make their least liked physical attributes look better.”

As a partner to women along their weight management journey, Special K offers many delicious, guilt-free products, including snack and breakfast options that provide protein and fiber.

Women can also visit www.FightFatTalk.com to help SHHHHut down Fat Talk (#FightFatTalk).

To help women with their weight management journey this New Year, Kellogg brand Special K offers a variety of delicious food options and is inviting them to participate in the Special K Challenge, said to be an effective way for women to kick-start their weight-management plan in 2014.

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Rakesh Raman